Local SEO Audit

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. The atmosphere in that office smelled like […]

The ghost in the GPS coordinates A shadowban on Google Maps occurs when your business profile exists in the database but fails to appear for relevant local searches due to algorithmic filters, proximity suppression, or trust score erosion. This digital vanishing act usually stems from a disconnect between your physical storefront and the data signals […]

The concrete outside the office smells like a fresh thunderstorm, damp and heavy, much like the digital atmosphere right before a local business profile vanishes from the map. Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number […]

How to audit your business profile for hidden spam flags The smell of peppermint and old, sun-bleached paper fills my office as I open yet another file on a local merchant who has been erased from the map. As a mayor of this digital small town, it breaks my heart to see a family-owned shop […]

Everyone wondered why a top-ranked roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their organic trust score. It felt like watching a digital building collapse in slow motion. The logistics were sound, […]

The ghost in the GPS coordinates I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This was […]

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is the reality of the hyper-local […]

The forensic reality of the map pack Local audits identify hidden ranking opportunities by analyzing GPS coordinate salience, NAP consistency, and behavioral signals like mobile check-ins. A deep audit reveals why a Google Business Profile fails to appear in the 3-pack despite having high review counts or long-term history. I remember the smell of wet […]

I see the city through a wide-angle lens, catching the grime on the window decals that Google OCR bots are trying to read. The smell of wet concrete after a summer storm hits me as I stand across the street from a local plumber. His business is dying. I spent three months fighting a hard […]

The silent drain on mobile map traffic Mobile search visibility vanishes when Google detects a discrepancy between the physical beacon of a storefront and the digital noise of its online presence. This loss usually stems from proximity signal corruption, service area overlaps, or technical failures like soft 404 errors on location landing pages. I spent […]